Brand Journalism seems to be the new buzzword in the marketing and PR world. What’s interesting is that it’s not direct marketing, it’s not even content marketing, and can even be unrelated to a company’s product or service itself. Brand Journalism thinks about the broader sphere of the industry first. It informs a large audience about content that affects them and they have an interest in. And, as a result, your brand could become the industry authority. In collaboration with Cisco’s The Network, here’s a quick video I shot & edited on thoughts and insights from communication pros.
More info on Cisco’s Blog.